Video is the “it” tool for online marketing. If you are an online marketer, you need to use it. We have a few suggestions on how to use video to your advantage.
If you want to make a profitable video, then check out these 5 winning tips for making successful marketing videos for your business:
How to Know Who You’re Writing For
You will decide what your audience will want to see when you are creating your script, decide what your video will look like and before you start shooting your video.
Do you know what your audience is? Do you know what they want? Do you know if they are male, female, young or old? Do you know what their income is, their age, their interests and so on?
If you know all of this then you will be able to create a more effective video. The better you know your audience the more effective your video will be.
Make A Goal
A common mistake is to create a large number of goals in your video and then fail to identify the single most important goal for your video. This is a mistake because it is impossible to have more than one goal in a short video.
In the first step of the funnel you have the potential to capture the target market and to engage them. In the second step of the funnel you have to engage the audience. Your goal should be to engage them and get them to take action. What is your goal?
How To Turn A Successful Video Format Into a Video
You should read and practice your content until you are confident in your performance. Read your content aloud and see how it flows and if there are any mistakes.
You want to get your friends and family involved so that they can provide you with their feedback. You will then be able to improve your video and make it sound great.
Record Now – The Importance of Quality Recording
You can use a webcam to record yourself, if you have one. Your iPhone can work as a webcam as well. Do not over think this. Over thinking is what stops us from producing, moving forward, and being successful.
How to Share Your Video Online
After creating your video, it is important to share it where you can. Make sure you get it out to as many places as possible so you can get feedback and see what works and what doesn’t. Then you can adjust the way you make your next video.
In no time, and with little equipment, you too can make a successful marketing video.
